S4: E16

This episode of the Media Roundtable is a little different from the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials and in true Media Roundtable fashion, the impact they have on the world. 

This week, latter-day madmen, Stew Redwine and Jason Harris break down the biggest winners and losers during what they’re calling The Nostalgia Bowl. But this exercise is not just a fun bit of “Monday morning Creative Directing”, their insights unlock creative insights your brand can use all year long.

“I hate advertising that treats the audience like they're dumb” - Jason Harris

For the uninitiated, Stew Redwine is the Creative Director here at Oxford Road, and Jason Harris is an award-winning advertising executive and author, whose agency Mekanism has worked on multiple memorable Super Bowl spots including 2014’s iconic “Pepsi Soundcheck” ad.

From Super Bowl LVI’s Barbie’s Dreamhouse to the Crypto Bros’ Screensaver, find out what it means for an ad in the “Big Game” to succeed, and which ads from this year will stand the test of time.

Get a front-row seat as these two ad-pros to discuss the Soul + Science of why ads work and how to view them through the four lenses found in Jason's book, Original, Generous, Empathetic, and Soulful. In this episode they cover:

  • The Nostalgia Bowl

  • Coinbase’s place in the ad world’s history books

  • Why Super Bowl ads need to be the Second Act in a Three-Act structure

  • Uber Eats and the David Ogilvy adage, "The customer is not a moron, she's your wife."

Tune in and we promise, you won’t see Super Bowl ads the same way again.

Bianca Gorodinsky