S5: E15

If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.”

“Nobody in this space comes from other spaces… 95% of the people in this space haven’t worked in other media, haven’t worked in other advertising channels, and definitely haven’t touched ad-tech before.”

-Bryan Barletta

Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone (and someone who worked on the world’s first shakeable ad in 2009), he founded Sounds Profitable, a weekly podcast ad-tech newsletter and podcast jam-packed with industry insights that are actually enjoyable to listen to. 

You’d be hard-pressed to find anyone else who understands the state of the industry as clearly as Bryan. If you want to feel smarter in your next media planning session as you look at your podcast ad buys, you need to hear what Barletta has to say.

Tune in to hear:

• Why “it sucks” that we’re using podcasting as a catchall phrase

• Bryan’s take on Joe Rogan that’s actually informed

• Why Podcast needs nutrition labels

• Where the next big global podcast audience will be

• How to release a podcast in your own voice, in any language

We don’t care how long you’ve worked in the industry. If you listen to this episode, you’re going to see podcast ads in a new light. Click below to hear everything.