S4: E24
If you look back at the history of our newsletter, you’ll oftentimes find articles and insights sourced from Morning Brew. Morning Brew is many things we want The Influencer to be; a witty, to-the-point, take on media trends. Since you’re a subscriber to The Influencer, you owe it to yourself to subscribe to Morning Brew, the self-proclaimed “world’s wittiest business insights newsletter” and its sister newsletter, Marketing Brew. It’s with “stan” admiration that we’re elated to have Morning Brew’s Jason Schulweis as a guest on the Media Roundtable.
“There is such an opportunity to inform, educate, and empower the business leaders of today and tomorrow with this kind of business news and information.” -Jason Schulweis
Morning Brew’s revenue was $3MM in 2018 and is tracking to north of $80MM this year. How? By zealously guarding their audience’s time.
Morning Brew is helpful quickly. That means an engaged audience that stays interested even through the ads, which Morning Brew writes in their witty, trusted voice.
Looking to place your ads? Don’t settle for throwaway billboard space. Pick a partner who’ll find the overlap in your voice and values and theirs. That’s the secret to the success of Morning Brew.
Tune in to hear:
Why the world needed another newsletter
What happens when branded content isn’t bullsh*t
The infinite things that you can do with one piece of content
With a TAM of everyone with an email address, newsletters are huge. Click below for some fresh insight on this sleeping giant of a marketing channel.