Audio Gold - Charting the Rise of the MeidasTouch Network with the Meiselas Brothers

Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. 

Dan Granger (CEO, Oxford Road and Veritone One) hosts Ben, Brett, and Jordy Meiselas (Co-founders, MeidasTouch Network) to discuss the tips and tricks the brothers use to build and scale their wildly successful podcast-turned-media-network.

They’re talking: Growth Hacks, Serving your Audience, Family SWOT Analysis, and more. Let’s dive in.

“ Everything we do is malleable. While podcasts feel like they have been around for a long time, it's still such a new industry… You can never get too comfortable. Always be looking at ‘how is this changing? What's next?”

-Brett Meiselas, (Co-founder, MeidasTouch Network)

How to Make Friends & Resonate with People 🎯 - How do you identify authentic shows with engaged audiences? See how hosts like the Meiselas brothers respond to audience needs. Look for podcasters who have social strategies tailored to each platform and actively engage with their listeners.  

Independent = Flexible🧘- Big ships are hard to steer. Being an independent brand with clear values means the brothers can take time to engage with listeners, analyze industry changes, and quickly adapt. Forget rounds of notes: when news breaks, you want talent who can simultaneously record social content, post, and engage with listeners as a story is trending.

The Network of Brotherly Love 🤝 - Could never work with your family? The Meiselas brothers lean into their individual strengths to delegate tasks and prevent competition. CAOs: if a team can handle complex family AND work dynamics successfully, they’re communicative, direct, and solution-oriented. Work. With. Them!

For more (MeidasTouch) gold nuggets, mined just for CAOs, tune into the full episode below.