Uniting Leaders in Media, Marketing, and Business.

Join Us.

 

There is no them. Only US.

Disagreement can be an opportunity, not just a threat. When conflict between people of different beliefs boils to the surface, we can get further through engagement than disengagement. 

When each half of the country is frequently upset by the other, we have a problem.

Brands who terminate media relationships during moments of controversy, they squander their influence. Great missions are not achieved by preaching to the converted. They are achieved when they can unite people around shared purpose and values. 

In accordance with the purpose of a corporation as defined by Business Roundtable and according to the values expressed by the National Institute for Civil Discourse, we exist to advance the objectives of Purpose Driven Corporations through working to advance their mission and values by working collaboratively with diverse members of the media.

We can do more good for more people if we can unite around shared values and use moments of conflict to advance these goals through direct communication and collaboration rather than letting our differences divide us.

Our focus is not on seeking alliances only with members of the media with whom we agree on substantive topics, but to embrace each other for purposes that unite us. 

As our society is increasingly fractured by disagreement and outrage, we will not participate in deepening divisions. Instead, we will talk and we will listen. By pledging your support of our Beliefs, you are offering to lean in, rather than turn away, as conflicts continue to arise.

To achieve our goal, we offer our participants a clear and centralized path for conflict resolution, in partnership with the NICD and administered by Mediators Beyond Borders, offering online resources and a single point of contact for support when contentious moments occur.

 

Our Beliefs

01.

Brands should not be partisan. 

 

05.

No Wrongful Termination: same standards of equal opportunity employer will apply to media relationships (no termination for party affiliation)

02.

Respect your opponent: When opposition views are aired or discussed, treat them and their views with respect and do make personal attacks on individuals 

06.

Seek unity: Reward media who brings different ideological backgrounds together for positive change

03.

Opposing views should be represented impartially

 

07.

Construction over Critique: spend more time advancing ideas than destroying others 

04.

Freedom of reach: We will not limit our sponsorship consideration based on age, race, gender, political views respond to attack groups or anonymous third parties who demonstrate partisanship